Fast TV Channels
FAST (Free Ad-Supported Streaming Television) channels offer free video programming supported by advertising. These channels deliver both linear and on-demand content, making them a hybrid of traditional TV and modern streaming services. The major appeal of FAST channels is that they are pre-installed on most Smart / Connected TVs providing instant access to millions of households!
The growth of FAST channels in recent years has, in part, been driven by traditional TV broadcasters and platforms’ attempts to quickly adapt to changing viewing habits and how younger audience demographics, in particular, chose to consume media. Therefore, as linear TV viewership continues to decline, FAST channels offer a bridge to the growing number of Connected TV audiences and users who value free, ad-supported content.
FAST channels give established digital and linear TV channels the opportunity to reach Connected TV audiences and expand their overall audience reach, by seamlessly integrating existing 24/7 channels for minimal investment on platforms like Pluto TV, Roku, and Samsung TV Plus.
The cost of a 24/7 FAST channel varies depending upon a programmer’s content proposition and perceived "worth" to the streaming platform itself but in general, the costs with streaming partners such as Samsung TV Plus or Pluto TV are usually cost effective and negotiable with commercial / payment terms structured to support most programmer’s budget parameters.
