Fast TV Channels
FAST (Free Ad-Supported Streaming Television) channels offer free video programming supported by advertising. These channels deliver both linear and on-demand content, making them a hybrid of traditional TV and modern streaming services. The major appeal of FAST channels is that they are pre-installed on most Smart / Connected TVs providing instant access to millions of households!
The growth of FAST channels in recent years has, in part, been driven by traditional TV broadcasters and platforms’ attempts to quickly adapt to changing viewing habits and how younger audience demographics, in particular chose to consume media. Therefore, as linear TV viewership continues to decline, free ad-supported TV (FAST) and on-demand (AVOD) services and platforms have experienced remarkable growth.
As streaming platforms such as Samsung TV Plus, Pluto TV, Roku and others invest in expanding consumer options and access to premium content, they are reaping the benefit reporting an over 50% increase in global viewership year-on-year. This rapid growth has been fuelled by Connected TV and FAST channel’s core audience base of Gen Zers, Millennials, and Gen Xers, who over-index in the key advertising 18-49 demographic!
FAST channels offer established digital and linear TV channels the opportunity to reach Connected TV audiences and expand their overall audience reach by seamlessly integrating their existing 24/7 channels operations - with the possible long term view of fully migrating their digital and linear services to Connected TV - by launching their own FAST channel on platforms such as Samsung TV Plus, Pluto TV and Roku for minimal investment. Ask for more details.
